Prairie Shore Properties Evanston
2110 Central Street, Evanston, Illinois 60201
847-869-7300 fax: 847-869-7481

Prairie Shore Properties Wilmette
1109 Central Avenue, Wilmette, Illinois 60091
847-256-1121 fax: 847-853-5600

Prairie Shore Properties Chicago
4109 N. Lincoln Avenue, Chicago, Illinois 60618
773-929-7300  fax: 773-929-7200

© Copyright 2008 Prairie Shore Properties
Equal Housing Opportunity

HOW PRAIRIE SHORE PROPERTIES SUCCESSFULLY SELLS YOUR HOME

Objective:
To sell your home at the best possible price, as soon as possible, with minimum inconvenience to you.

Strategies:

Attract as many potential buyers as possible

Make your home marketable.
We'll look at your home from the buyer's perspective and advise you on how to enhance its appeal.

Price your home competitively.
With a Competitive Market Analysis (CMA), we'll explore comparable homes currently for sale, under contract or recently sold. This information, balanced against your own objectives, will help you establish a fair selling price.

Spread the word: Maximize exposure to all buying sources.

Communicate to brokers.
Prairie Shore Properties saturates the market with information about your property. We'll submit your detailed listing to the Northern Illinois Regional Multiple Listing Service. This gives you timely, targeted exposure to over 9,000 real estate brokers. We'll supplement this effort with the following:

• Immediate announcement to Prairie Shore sales agents and subsequent home tour
• Broker Open House on the first available tour day after listing date
• Distribution of listing sheets to Realtor members and other business contacts

Promote to buyers.
We'll maximize your visibility to potential buyers with:

• Easy-to-read, strategically placed yard sign inviting inquiries
• Appropriate, targeted advertising campaign
• Neighborhood announcements
• Public Open Houses, when appropriate
• Supply of listing sheets and community information for people who come to preview your home
• Feature and promote your home on the Prairie Shores Properties website! We will customize this promotion showing a color photograph and special features. Our website is: www.prairieshore.com

Follow through from start to finish:

We'll constantly monitor your property's progress.
We'll keep you abreast of your property's activity with hands-on involvement and on-going communication. Specifically, we will:

• be the singular contact for all inquiries pertaining to the sale of your home
• maintain a detailed log of all open house and broker showings
• solicit comments about your home from both brokers and prospects
• monitor market conditions and advise you as they affect your home's marketability

We'll act on your behalf to close the deal.
With knowledge of virtually every phase of a real estate transaction, your Prairie Shore Sales Agent walks you through the "nitty-gritty". You'll feel confident knowing exactly what to expect, as we help you manage all the details, including:

• presenting offers and negotiating your terms
• pre-qualifying prospective buyers
• finalizing all contracts
• arranging interim financing, if necessary
• keeping you informed of mortgage, title and closing procedures
• working closely with lender, attorney and title company to expedite smooth closing

In addition to the above services, we provide a personal, sensitive approach to every transaction. And with fine-tuned real estate skills, a network of resources, and contacts nationwide, Prairie Shore Properties puts the marketing package in high gear to deliver results for you.